Niche Beverage is a packaging company in Cincinnati, OH with roots in brewing. Their goal is to help other businesses bring their unique drink ideas to life.

To start there was an initial idea of the brand mascot being a “platypus”, signifying the owners mixed bag of renaissance person experience. I used my minimizing techniques to bring a recognizable form to life that works not only as a stand alone icon, but as well as the C in the company title.