Radio Artifact is a state-of-the-art performance venue, radio station, and recording studio. However, the initial logo failed to communicate its full range of capabilities and value.

With this problem clear to me, I set out to create a logo, specifically with an icon mark, that would illustrate the wide array of services they provide, while also being so visually striking that it was undeniably “cool” on any piece of merchandise it could be printed on.

The logo itself illustrates a dual image - the church itself, which houses the studio in the undercroft, with radio waves emanating out - to show not only the radio station but the video broadcast of their weekly shows. To illustrate the general music performance and recording capabilities, It is in tandem a top-down view of a record player, with a vinyl spinning, with the stylus placed down on it.