Watch. Listen. Record.
Radio Artifact is a state-of-the-art performance venue, radio station, and recording studio. However, the initial logo failed to communicate its full range of capabilities and value.
With this problem clear to me, I set out to create a logo, specifically with an icon mark, that would illustrate the wide array of services they provide, while also being visually striking enough to be undeniably “cool” on any piece of merchandise it could be printed on.
The Anatomy of the Icon
The logo itself illustrates a dual image - the church itself, which houses the studio in the undercroft, with radio waves emanating out - to show not only the radio station but the video broadcast of their weekly shows. To illustrate the general music performance and recording capabilities, it is in tandem a top-down view of a record player, with a vinyl spinning, with the stylus placed down on it.
This enables not only the logo to showcase the literal pieces of what makes up the Radio Artifact brand, but also symbolizes it’s multifacetedness in the services and space that it provides to both musicians and audience members alike!
